From Dial-Up to AI

I'm Markus Hoefinger – digital thinker, founder, and someone who got hooked on the internet back when it was still dial-up. Born in 1970, I co-founded Austria's first internet agency in 1993 and have been shaping digital experiences ever since. Until July 2025, I served as Managing Director at Accenture in Austria, responsible for the marketing and agency business of Accenture Song, leading a team of over 150 colleagues. Outside the digital world, I'm passionate about street photography – capturing real, unfiltered moments during my travels, as shown in the images below.